Week 26 - Accelerated?
So last week was taken up with polish on our iPad app, including a transition from WebViews to CoreText. And for those of you who are familiar with iOS programming this involved a huge boost in speed. We also met up with the talented souls at COMA, who agreed to give us a little feedback on the app during a 'lets meet and see if we can work together in the future' chat.
The middle of the week was taken up with Accelerate 2010, I've got some extensive notes that should be up later in the week.
Prior to the conference I was up late putting the finishing touches to the Neoteny Labs website, which has launched and they seem pretty happy with. They wanted crisp, clear and to focus primarily on the companies in which they've invested rather than themselves, which is bizarrely the opposite way that most other funds do it!
In terms of Gameplan, our frankly appalling Google Analytics tell us the story that we know... Gameplan is not a product for the early adopter tech crowd. And that the direct emailing is not working. We need to do a better job of marketing, so with that in mind I have been collecting phone numbers to ring actual people (gasp) and go and meet them and explain the benefits in person and get their feedback.
Given that it seems at this stage that we're not going to be an overnight success I'm also having discussions about doing some fixed-term contract Rails work and other projects (perhaps iOS-based) in order to increase our 'runway' as a products firm. It looks like we're likely to be a half products and half consulting firm for a little while.
So a week of realisation and preparation. It is amazing/terrifying how the weeks can fill up with non-programming activities.
